{"title": "Marketing to Arab Minds", "key": "/works/OL45650930W", "type": {"key": "/type/work"}, "description": "Based on more than 200 advertising campaigns and case studies, this book explores geographic, demographic, psychographic, and behavioral segmentation across Arab markets. It explains how lifestyle, culture, religion, and identity shape purchasing behavior and how to build messages that genuinely resonate.", "subjects": ["[series:Escaping; The MMM (Modern Marketing Mindset)]", "Arab consumer behavior", "market segmentation", "advertising campaigns", "cultural adaptation", "targeting strategies", "Middle East marketing"], "subject_people": ["Arab consumers", "marketers", "marketing students", "entrepreneurs", "business owners", "advertising professionals", "sales and marketing teams"], "subject_places": ["Egypt", "Saudi Arabia", "Riyadh", "Jeddah", "Dammam", "Alexandria", "Kuwait", "Dubai", "UAE", "Upper Egypt", "Cairo"], "subject_times": ["2010s", "2020s"], "links": [{"title": "Amazon Author Page", "url": "https://www.amazon.com/~/e/B08WKP55YH", "type": {"key": "/type/link"}}, {"title": "Author Website", "url": "https://www.MostafaNawareg.com/", "type": {"key": "/type/link"}}, {"title": "Facebook Page", "url": "https://www.facebook.com/MarketingStoryConsultancy", "type": {"key": "/type/link"}}, {"title": "Website", "url": "https://mostafanawareg.com/", "type": {"key": "/type/link"}}], "authors": [{"author": {"key": "/authors/OL10544349A"}, "type": {"key": "/type/author_role"}}], "latest_revision": 4, "revision": 4, "created": {"type": "/type/datetime", "value": "2026-06-19T20:27:42.911006"}, "last_modified": {"type": "/type/datetime", "value": "2026-06-21T15:23:06.625094"}}